UX Design
As the Design Manager at LINQ, I was responsible for leading several major design initiatives for their ERP and Accounting system. This included the creation of a dynamic reporting feature that allowed users to build custom reports, the development of a new Purchase Order module to streamline outdated processes, the redesign of the payroll flow to improve user experience, and the creation of a new accounting module for schools to track and report financial data back to their districts. These initiatives focused on improving usability, efficiency, and data management for school administrators and staff.
While working at World Travel Holdings, I led the complete redesign of the Villas of Distinction website, a premier villa rental service for luxury vacationers. The project focused on creating an enhanced user experience and visual overhaul to make it easier for users to discover, explore, and book luxury villas worldwide. My role involved everything from user research and persona development to wireframing, prototyping, and guiding the design process to completion. The redesign aimed to improve usability, conversion rates, and SEO performance to better align with the client’s business goals.
Check Into Cash, a leading payday loan provider, needed a comprehensive redesign of their loan management system to streamline operations, improve user experience, and enhance customer engagement. As the Lead UX Researcher and Front-End Developer, I was tasked with rebuilding the loan management platform from the ground up, focusing on both the user interface and the underlying front-end infrastructure. The new system aimed to simplify the loan origination process, reduce operational inefficiencies, and enable real-time loan tracking for customers, resulting in a more seamless loan management experience.