GCooke
As product designers, we constantly face a challenging reality: balancing quality with speed. The more complex a user experience becomes, the more work is required to simplify it. Business demands and user needs often conflict, but one area they align on is time. In today’s tech landscape, global competition and limited resources push companies to...
As digital creators, we constantly seek new ways to design interactive experiences. Many believe that video games are the pinnacle of interactivity because they allow players to make meaningful choices, which evoke a range of emotions. As a UX designer who also creates games, I see how lessons from games can enhance user interfaces (UIs)...
Recently, I had a conversation with a young person exploring career paths. We started talking about game design but quickly shifted to user experience (UX), and the questions they asked reminded me of how important it is to share advice for anyone interested in pursuing UX design. If you’re wondering what it’s like to be...
Culture is more than just an abstract concept; it’s the foundation that holds teams and companies together. It’s the difference between a thriving, happy workplace and one that feels toxic and draining. In a world where flashy perks like ping pong tables, beer fridges, and sleek offices are often confused for culture, it’s time to...
Incorporating gamification into your product design can transform ordinary user experiences into engaging, motivating interactions. Done right, gamification taps into fundamental human psychology, turning tasks into rewarding challenges, and keeping users coming back for more. This blog explores the essentials of gamification in UX, real-life examples, and tips on how to avoid common pitfalls while...
User Experience (UX) in game design is more than just making a game visually appealing—it’s about crafting an experience that is intuitive, accessible, and most importantly, fun. Games that succeed in creating engaging, smooth experiences draw players in, keep them invested, and encourage them to continue playing. As game developers increasingly focus on UX, they...
When working in game development, particularly in small to mid-sized teams, it’s essential to understand the distinctions between the Creative Lead and the Project Lead roles. While both positions are integral to the success of a project, they focus on different aspects of the process and require unique approaches to leadership. Let’s break down what...
The game development industry is a vibrant, dynamic, and multifaceted sector where creativity and technology converge to produce experiences that entertain millions around the world. For those looking to break into the industry, understanding its various components is crucial. Whether you dream of designing the next big title or coding the intricacies of multiplayer systems,...
Game design is often viewed as a blend of creativity and technical expertise, but at its heart, it’s about delivering an engaging and unforgettable experience. The process of designing games involves deep thinking about mechanics, experiences, goals, and player guidance. This post will explore some core ideas of game design and how they form the...
I had the opportunity to be quoted in an insightful article titled “5 Common Digital Transformation Myths.” For those who follow my work on digital innovation and user experience, I highly recommend checking it out. The article dives into misconceptions that businesses often have about digital transformation—many of which I’ve encountered firsthand in my career....