I had the opportunity to be quoted in an insightful article titled “5 Common Digital Transformation Myths.” For those who follow my work on digital innovation and user experience, I highly recommend checking it out. The article dives into misconceptions that businesses often have about digital transformation—many of which I’ve encountered firsthand in my career.
In my quote, I discuss how digital transformation goes beyond customer-facing changes and touches every aspect of a business, from internal processes to operational efficiency. It’s a topic that’s critical for any organization looking to stay competitive in an increasingly digital world. I also touch on why waiting to see who gets it right is a risky approach, as well as the importance of involving every department in the process.
If you’re interested in learning more about how to successfully navigate digital transformation and avoid these common pitfalls, I encourage you to read the full article [here]. It’s a valuable resource for anyone considering or currently undergoing a digital transformation journey.