As Facebook rolled out its 2015 algorithm change, I was quoted in an article discussing how the shift away from “overly promotional” posts will impact brands. For those following social media trends, this is a key topic to explore. In the article, industry professionals, including myself, discuss how businesses relying heavily on organic reach will now need to adapt their strategies to remain effective on the platform.
In my quote, I explain how this change forces marketers to rethink how they engage with users. Brands can no longer disrupt the personal stories in users’ News Feeds with promotional content; instead, they need to craft messages that fit seamlessly and provide value. This shift will require brands to create more entertaining and educational content, ultimately improving the quality of their interactions with users. While it may be a challenge, this change offers an opportunity for brands to strengthen their relationships with audiences.
If you’re interested in how to adjust your social media strategy in light of these changes, I encourage you to read the full article [here]. It’s a valuable guide for staying ahead in the ever-evolving world of social media marketing.