Titan User Personas


Titan, a leading software company specializing in educational solutions, embarked on a project to develop a school administration software specifically designed for cafeteria staff. The primary challenge was to gain a deep understanding of the day-to-day users of the software, their pain points, and their needs. To achieve this, the Titan team conducted user interviews, third-party research, and collaborated with subject matter experts within the company. This case study details the process of building personas for the Titan school administration software, enabling the development team to create a user-centered and effective solution.

Research and Data Collection

The first step in building personas for the Titan software involved comprehensive research and data collection. The Titan team conducted in-depth user interviews with cafeteria staff from various educational institutions. These interviews delved into the users’ routines, tasks, and challenges they faced while managing cafeteria operations.

Additionally, third-party research was utilized to gain insights into the broader context of school cafeteria administration and industry best practices. The team also engaged with subject matter experts within the company, including cafeteria management consultants, to gather valuable internal knowledge and expertise.

Identifying User Needs and Pain Points

Based on the research data, the Titan team identified the most common pain points and needs of cafeteria staff. Some of the challenges faced by users included:

  • Inventory Management: Cafeteria staff struggled with efficiently managing food inventory and ensuring timely replenishment to avoid stockouts.
  • Menu Planning and Dietary Restrictions: Creating balanced and diverse menus while accommodating dietary restrictions and allergens posed a significant challenge.
  • Meal Tracking and Reporting: Tracking student meal preferences and generating accurate reports for reimbursement and analysis required a more streamlined approach.
  • Compliance and Regulations: Ensuring compliance with state and federal regulations related to school meals demanded strict adherence and documentation.

Persona Creation

With a wealth of research data at hand, the Titan team began crafting user personas. The personas represented archetypal cafeteria staff members and captured their unique characteristics, preferences, and pain points. Three distinct personas were identified:

Persona 1:

Persona 2:

Persona 3:

Persona 4:


Persona Validation

Once the personas were created, the Titan team validated them through further user feedback and internal stakeholder reviews. The cafeteria staff members themselves provided valuable input, ensuring the accuracy and relevance of the personas. This validation step refined and strengthened the personas, making them a true representation of the intended user base.

Incorporating Personas in Product Development

With the personas in hand, the Titan development team integrated them into the product development process. The user-centered approach guided the design decisions, feature prioritization, and user interface development. Each persona’s specific needs were addressed, ensuring the software catered to diverse user requirements.


By diligently researching, analyzing data, and creating user personas, Titan successfully gained a deep understanding of the day-to-day users of their school administration software. The personas, including Savvy Sarah, Caring Chris, and Efficient Emily, served as guiding principles throughout the product development process. As a result, the Titan software became a highly effective, user-centered solution tailored to meet the needs of cafeteria staff. Through this case study, Titan demonstrated the significance of user personas in building innovative and impactful software solutions for niche markets.


  • LINQ

Creating personas for Titan, a comprehensive school administration software encompassing accounting, HR, and other school management operations through its ERP solution. The process involved conducting user research, interviews, and engaging with stakeholders and subject matter experts to understand the core needs of current players. Key insights were gathered, and the personas were developed to align with the goals of the software, addressing issues such as player engagement and clarity on the game's identity. The personas provided valuable direction for building a feature roadmap and ensuring the software caters effectively to its target audience.