Empowering Nutrition Teams: A Journey Towards a Simplified Login and Personalized Dashboard for LINQ’s FDP Product


As the Design Manager at LINQ, I had the incredible opportunity to lead a talented team in transforming the login and dashboard experience for our FDP product. This project aimed to provide state nutrition teams with a seamless interface to efficiently interact with school districts. Through extensive user research and interviews, we gained invaluable insights to create a user-centric design that would revolutionize their daily operations.

Understanding User Needs

Our journey began with a comprehensive user research phase, where we delved into the challenges faced by state nutrition teams. We conducted interviews with nutrition administrators, district directors, and school personnel, aiming to identify pain points and gather feedback on the existing system. This empathetic approach allowed us to uncover critical insights that would shape our design decisions.

Simplified and Streamlined Login Process:

One of the primary objectives was to simplify the login process, making it efficient and secure for all users. We analyzed the feedback and discovered that users struggled with multiple login credentials for various modules. To address this, we implemented Single Sign-On (SSO) functionality, allowing state nutrition teams to access all modules through a unified login. This change significantly reduced friction, ensuring a smoother onboarding experience.

Personalized Modular Dashboard:

Understanding the diverse roles and responsibilities of nutrition teams, we aimed to create a modular dashboard that adapts to individual user needs. Our team conducted workshops to identify essential features for each role, leading to the creation of personalized modules that displayed critical data at a glance. This customization empowered users to focus on the data most relevant to their responsibilities, enhancing productivity.

Iterative Design Process:

Throughout the project, we embraced an iterative design process, involving frequent user testing and validation. Our design team collaborated closely with nutrition teams, conducting usability tests to gather real-time feedback. This approach allowed us to make data-driven design decisions and validate our assumptions, ensuring a user-centered final product.

Positive Impact and Success:

The launch of the new login and personalized dashboard, named “NutriDash,” received overwhelmingly positive feedback from state nutrition teams. The intuitive interface and streamlined login process led to a significant reduction in user error rates and increased efficiency in managing school district data. Moreover, the modular design empowered nutrition teams to customize their dashboards based on their unique workflows, further enhancing user satisfaction.

Design Leadership and Collaboration:

As the Design Manager, I took pride in fostering a collaborative environment that encouraged creativity and innovation. My role involved leading design sprints, facilitating workshops, and providing continuous mentorship to our talented design team. Together, we shared a collective vision for a seamless user experience and worked tirelessly to achieve it.


The journey of building a new and simplified login and personalized dashboard for LINQ’s FDP product was a testament to the power of user research and collaborative design efforts. By prioritizing user needs and embracing an iterative approach, we successfully transformed the way state nutrition teams interacted with school districts. This project reinforced my belief in the importance of design leadership and user empowerment, driving positive change that impacts the lives of countless educators and students across the nation.


  • LINQ

Through extensive user research and interviews, we gained valuable insights to create a user-centric design. Our focus was on simplifying the login process with Single Sign-On (SSO) functionality and developing a modular dashboard that catered to individual user needs. By embracing an iterative design process and collaborating closely with nutrition teams, we successfully launched "NutriDash," which received positive feedback for its intuitive interface and enhanced efficiency. This project underscored the importance of design leadership and user empowerment in driving meaningful change.