Creating the Design System “Blueberry” for LINQ


In this portfolio article, I am thrilled to share my experience leading the creation and implementation of the Blueberry Design System at LINQ. Our journey began with a critical problem – outdated school software. The need to custom build solutions for each school district not only slowed down innovation and development but also hindered the ability to deliver a consistent and user-friendly experience. Collaborating with developers, our design team set out to revolutionize school software by introducing the Blueberry Design System, a game-changer that streamlined the development process, increased productivity, and empowered hundreds of school districts across 36 states.

The Challenge of Outdated School Software

The educational landscape had evolved significantly, but many school districts were still using outdated and disparate software solutions. Each district had unique requirements, resulting in the need to custom build software for each, leading to fragmented user experiences and inefficiencies. This approach not only slowed down the pace of innovation but also created challenges in maintaining and supporting multiple versions of the software.

The Need for a Unified Solution

Recognizing the urgent need for a unified approach, we embarked on the mission to create the Blueberry Design System. This system aimed to provide a standardized set of design principles, components, and guidelines that could be easily adapted to suit the needs of various school districts. By fostering consistency and collaboration between design and development teams, we aimed to eliminate the need for custom builds and accelerate the pace of development and innovation.

Streamlining Development with the Blueberry Design System

Working closely with developers, we designed the Blueberry Design System to be developer-friendly and easily implementable. The system’s modular design and comprehensive documentation allowed developers to leverage pre-built components, reducing redundant coding efforts and expediting the development process. As a result, we witnessed a substantial decrease in development time and an increase in the efficiency of our projects.

Empowering Hundreds of School Districts

The adoption of the Blueberry Design System empowered our team to rapidly deploy modernized school software across hundreds of school districts in 36 states. Instead of reinventing the wheel with each project, we could now focus on iterating and refining the existing components, ensuring consistent user experiences and faster time-to-market for each implementation.

Enhancing User Experience and Productivity

With the Blueberry Design System, we aimed to provide educators, administrators, and students with a seamless and intuitive user experience. By standardizing the interface and interactions, we reduced the learning curve for users and enabled them to navigate the software effortlessly. The streamlined experience led to increased productivity and improved engagement among end-users.

Driving Continuous Improvement

Feedback from end-users and stakeholders played a pivotal role in the evolution of the Blueberry Design System. Regular feedback sessions and usability testing allowed us to identify pain points and areas for improvement. As a result, we could iteratively enhance the system, keeping it aligned with the changing needs and expectations of school districts.


The creation and successful implementation of the Blueberry Design System at LINQ have been a transformative journey. By addressing the problem of outdated school software and the need for custom builds, we propelled innovation, increased productivity, and delivered a consistent and user-friendly experience across hundreds of school districts. The Blueberry Design System’s emphasis on collaboration, consistency, and continuous improvement has left an indelible mark on the future of educational software design. As we continue to enhance the system, I am excited about the positive impact it will have on the educational technology landscape and the lives of educators, administrators, and students alike.


  • LINQ

The design system project, named "Blueberry," aimed to create a cohesive and consistent UI/UX across LINQ's seven different products. Based on Google Material Design principles, the project involved thorough research and planning to align the system with LINQ's brand identity. As the Design Manager, my role involved overseeing the creation of the design system, conducting rigorous consistency checks, and assisting in developing implementation roadmaps for each product. The successful implementation of "Blueberry" led to improved efficiency, better collaboration among teams, and enhanced user experience, resulting in higher customer satisfaction and increased user engagement.